Pastry, a passion from childhood for Lauren Koumetz
Resurrecting a forgotten treasure of exquisite French pastry and reinventing four lines of a master gourmandize, this is the promise Lauren Koumetz made to herself when she created Popelini, the first ever jewel case for “chou à la crème” (cream puffs) in Paris. Childhood dreams die hard…
« Lauren Koumetz and her gourmandize intuition »
One of Lauren Koumetz favorite childhood memories is savoring pastries with her grandmother (the Queen of Strudel and cheesecake) on Wednesday afternoons. Just the thought of this evokes makes her eyes sparkle and her heart beat faster.
Pastry, a simple but mysterious art that brings up creamy and crunchy feelings was Lauren’s first love and became her passion in life. She discovered the art of making pastry in the laboratories of the Lette company, a company founded by her father in California and specialized in the making of macaroons. It was in the early 2000s, and the world was getting crazy about these little moist cakes with marzipan base.
Lauren learned the secrets of macaroon making while on holiday on the West coast of the United States. She then took a break to get a MBA at EDHEC Business School and became passionate about Haute Joaillerie while working in the marketing department of Van Cleef & Arpels. Her introduction to the world of luxury jewelry did not make her forget about her passion for pastry, and her desire to start her own business. Why not start a line of gourmet pastry treated like jewelry and able to fulfill all the desires of our palate, she thought? Revelation! The gourmet pastry will be small cream puffs, with their obsolete and unfashionable charm.
Everything then comes together, although against all odds because nobody believes in this small pastry ball usually covered with nougatine that sticks to the palate and only erected in cakes for weddings and other special occasions.